Advertising, marketing and public relations managers in Banff - Jasper - Rocky Mountain House

The employment outlook will be Very limited for advertising, marketing and public relations managers (NOC 10022) in the Banff - Jasper - Rocky Mountain House region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are several unemployed workers with recent experience in this occupation.

• Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
• However, easing interest rates could improve spending and the outlook for this occupation.
• With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about advertising, marketing and public relations managers in the Banff - Jasper - Rocky Mountain House region:

• Approximately 270 people worked in this occupation in May 2021.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 35%
  • Retail Trade (NAICS 44-45): 18%
  • Nursing and residential care facilities and social assistance (NAICS 623-624): 15%
  • Management and Administrative Services (NAICS 55-56): 12%
  • Accommodation and food services (NAICS 72): 6%