Advertising, marketing and public relations managers in Calgary

The employment outlook will be Limited for advertising, marketing and public relations managers (NOC 10022) in the Calgary region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are several unemployed workers with recent experience in this occupation.

• Economic uncertainty amid ongoing trade disputes may also have some firms rethinking expansion resulting in muted employment growth for this occupation. 
• However, easing interest rates could improve spending and the outlook for this occupation.
• With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about advertising, marketing and public relations managers in the Calgary region:

• Approximately 3,040 people work in this occupation.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 36%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 10%
  • Retail Trade (NAICS 44-45): 9%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 7%
  • Wholesale trade (NAICS 41): 6%