Professional occupations in advertising, marketing and public relations in Saguenay - Lac-Saint-Jean

The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Saguenay - Lac-Saint-Jean region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Saguenay - Lac-Saint-Jean region:

• Approximately 370 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 23%
  • Professional, scientific and technical services (NAICS 54): 19%
  • Educational services (NAICS 61): 10%
  • Retail Trade (NAICS 44-45): 10%
  • Other services (except public administration) (NAICS 81): 9%