Professional occupations in advertising, marketing and public relations in Calgary

The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Calgary region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• Economic uncertainty amid ongoing trade disputes may have some firms rethinking expansion resulting in muted employment growth for this occupation. 
• However, easing interest rates could improve spending and the outlook for this occupation.
• With the increasing importance of digital marketing, professionals who can develop and manage digital and social media campaigns may see improved job prospects.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Calgary region:

• Approximately 12,210 people work in this occupation.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 39%
  • Educational services (NAICS 61): 7%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 6%
  • Other services (except public administration) (NAICS 81): 5%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 5%