Professional occupations in advertising, marketing and public relations in Southeast

The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Southeast region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Demand for this occupation is driven by government spending and economic conditions.

• Many opportunities for this occupation are project and contract based.

• Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Southeast region:

• Approximately 180 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Other services (except public administration) (NAICS 81): 30%
  • Professional, scientific and technical services (NAICS 54): 28%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 17%
  • Provincial and territorial public administration (NAICS 912): 7%
  • Construction (NAICS 23): 6%