Professional occupations in advertising, marketing and public relations in South Central

The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the South Central region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a small number of unemployed workers with recent experience in this occupation.

• Demand for this occupation is driven by government spending and economic conditions.

• Many opportunities for this occupation are project and contract based.

• Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

Here are some key facts about professional occupations in advertising, marketing and public relations in the South Central region:

• Approximately 120 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Chemical manufacturing (NAICS 325): 36%
  • Fabricated metal product manufacturing (NAICS 332): 17%
  • Professional, scientific and technical services (NAICS 54): 15%
  • Wholesale trade (NAICS 41): 10%
  • Computer, electronic and electrical product manufacturing (NAICS 334-335): 8%