Professional occupations in advertising, marketing and public relations in Southwest

The employment outlook will be Moderate for professional occupations in advertising, marketing and public relations (NOC 11202) in the Southwest region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

• Demand for this occupation is driven by government spending and economic conditions.
• Many opportunities for this occupation are project and contract based.
• Key trends for this occupation are the use of artificial intelligence (AI) and data-driven analysis to forecast behaviour and deliver personalized campaigns across many media channels.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Southwest region:

• Approximately 120 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Educational services (NAICS 61): 26%
  • Retail Trade (NAICS 44-45): 20%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 18%
  • Wholesale trade (NAICS 41): 13%
  • Professional, scientific and technical services (NAICS 54): 11%