Professional occupations in advertising, marketing and public relations in Bas-Saint-Laurent

The employment outlook will be Limited for professional occupations in advertising, marketing and public relations (NOC 11202) in the Bas-Saint-Laurent region for the 2025-2027 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

In this occupational group, employment outlooks mainly depend on the economic conditions and public spending.

The growing importance of applications from various technologies is changing the nature of many functions. Furthermore, companies are increasingly turning to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.

Moreover, digital literacy and technical specialization needs, such as search engine optimization and machine learning, could promote job creation in this sector.

However, budget restrictions announced by federal and provincial governments could reduce hiring opportunities in this group.

Here are some key facts about professional occupations in advertising, marketing and public relations in the Bas-Saint-Laurent region:

• Approximately 280 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 25%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 19%
  • Other services (except public administration) (NAICS 81): 13%
  • Educational services (NAICS 61): 9%
  • Finance, insurance and Real estate and rental and leasing (NAICS 52-53): 9%